SEO and Site Performance Dilemma - What's Happening?
Search Engine Updates Boost SEO Opportunities
Search engines are implementing regular algorithm updates to keep up to date with technology changes brought about by user experiences, artificial intelligence, voice activated services and smart devices.
Google is indirectly inviting brands to take hold of these SEO opportunities as part of their marketing strategy, by rewarding compliant websites with high search result page rank positions and penalising those who do not.